Hello, friends. In today's article we will look at the types of print advertising.

Types of Print Advertising

Print advertising is quite diverse. Most often, print advertising is presented in the form of advertisements in newspapers or magazines. This is the easiest way to tell the end consumer about your products. This allows you to convey relevant information about the product in a timely manner and to the target audience.
Classified and layout advertising are also quite common everywhere. The classified section is published in the advertising section of the press (ads), and the layout section is published in any part of the printed materials. In print publications, as on many modern media sites, there are specially designated spaces for advertising, and additionally small advertising blocks are placed under headings. This is classified advertising. Advertising is also published line by line (line advertising) or in the form of a module (modular advertising).

Classification of print advertising.

Let's try to classify: we will consider each type separately - classified, as well as line and modular advertisements. Modular advertisements usually occupy a specific area in print publications (module). Such advertising can only contain text; illustration; or both text and illustration. The module includes subsections: editorial, traditional, coupon.

Reaction Ads.

Editorial ads are subject to editorial requirements. They should not contain obvious advertising; advertisements must be typed in a different font, framed, and the obligatory icon must have “Advertising” (“Advertising”). Although in reality these conditions are not always met. The publication of such materials is often expressed in the form of regular articles. This is how advertisers place their materials in newspapers.

Traditional advertisements.

Everything is simple: they must contain text, sometimes an illustration, and always the details of the person who gave the advertisement. It is a rectangular publication with or without a frame.

A very interesting solution: a cut-off coupon that entitles you to a discount, or an immediate gift in a shopping center. This applies to coupon ads.

Basically, advertisements are placed line by line in print media. Each edition has its own conditions. Some charge per character, some charge per word, and many charge per line. Such ads are considered the cheapest and most accessible. They can be submitted in free form (arbitrary), but there are also standard ones (having a limited standard, stipulated by the editorial terms).

Print advertising media.

• Posters contain information about any upcoming event of an entertaining or socially significant nature, are posted long before it, visually attracting the consumer; .
• A leaflet It is small in size and contains an advertising message on both sides or on one.

• In the history of advertising, when there was no printing yet, there were also sheets written by hand.

• Booklet somewhat reminiscent of a leaflet, only of a much larger format, folded several times, it contains advertising and illustrations, but it is much brighter and more colorful than a leaflet, and it contains much more information.

• Multi-page publications include catalogs and prospectuses. In prospectuses it tells in detail about the history of the company, the company itself, its employees, thereby emphasizing the prestige of advertising.
• In the catalogs contains a list of the company's products, their prices and illustrations of the products offered.

}